BWB 2.0

by TOG

PANEL 1:  CONNECTING DIRECTLY

A discussion about what athletes being able to speak directly to their fanbase via blogs & Twitter means to sports media, bloggers, and fans.


PANEL 2: THE FUTURE OF SPORTS MEDIA

A discussion between traditional journalists and bloggers about the rise in prominence of sports blogs as members of the media and how the two parties can work together to compliment one another instead of taking an adversarial tone.

  • Bethlehem Shoals  (FreeDarko, Bloomsbury USA, The Sporting News’ The Baseline)
  • Matt Ufford (WithLeather/Kissing Suzy Kolber)
  • Kevin Blackistone (Around the Horn/FanHouse/Dallas Morning News)
  • Amy K. Nelson (ESPN.com)
  • Moderator:  Dan Shanoff


PANEL 3: ACCESS
Certain teams and leagues have embraced bloggers and recognized their value in promoting their respective brands.  Several have allotted bloggers many of the same privileges they do member of the traditional media.   Many, however, are still guarded and protective of their product in this regard.  We discuss the pros and cons of the various (policies and how to deal with them).


PRESENTATION 1:  BUSINESS DEVELOPMENT:  BUILDING YOUR BRAND & GROWING YOUR BOTTOM LINE

A presentation from the Sports Illustrated Group on strategies you can use to leverage your voice and your audience to reach marketers, advertisers and editors.

  • Jeff Griffing, VP of Ad Sales for the Sports Illustrated Group
  • Paul Fichtenbaum, Managing Editor SI.com
  • Ken Fuchs, VP SI Digital


PRESENTATION/Q & A:  STATE OF THE UNION
3 of the top sports bloggers on the web talk about the direction the genre has taken, the direction it’s headed, and answer questions from attendees.

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